Susi and Raquel met between meetings and endless coffees, where they discovered their common love for authenticity. They were united by long conversations, brands with soul and a taste for stories that connect. From there Hilda Agency was born, a place where ideas flourish and relationships are cultivated with love and closeness. It's not just an agency, it's their way of connecting people with genuine stories that deserve to be told.
Susi is passionate about communication and the lifestyle world. "I co-founded Hilda with Raquel with the mission to deliver creative and impactful communication strategies that make a difference. The way I work is driven by a deep commitment to the values of empathy, integrity, engagement and transparency."
Raquel wanted to be a journalist since she was a child, and so she was: she moved away from home and studied journalism and a Master's degree in Corporate Communication in Madrid. "After 8 years working in the world of lifestyle communication agencies, I decided to start a business with Susi. And so Hilda was born, an agency where direct contact with clients and journalists, as well as attention to detail are our priority."
It is a name of Germanic origin, from Norse mythology. Its meaning is linked to battle and strength, as it was the name of one of the Valkyries. In Old Norse the word hilda is a noun used to denote "battle". And it was the name of one of our grandmothers, mother of 6 children, whom she could not take care of. Now, we use the strength of her name, in her honor and her story as inspiration to do what we love the most.
Susi and Raquel met between meetings and endless coffees, where they discovered their common love for authenticity. They were united by long conversations, brands with soul and a taste for stories that connect. From there Hilda was born, a place where ideas flourish and relationships are cultivated with affection and closeness. It's not just an agency, it's their way of connecting people with genuine stories that deserve to be told.
Susi is passionate about communication and the lifestyle world. "I co-founded Hilda with Raquel with the mission to deliver creative and impactful communication strategies that make a difference. The way I work is driven by a deep commitment to the values of empathy, integrity, engagement and transparency."
Raquel wanted to be a journalist since she was a child, and so she was: she moved away from home and studied journalism and a Master's degree in Corporate Communication in Madrid. "After 8 years working in the world of lifestyle communication agencies, I decided to start a business with Susi. And so Hilda was born, an agency where direct contact with clients and journalists, as well as attention to detail are our priority."
It is a name of Germanic origin, from Norse mythology. Its meaning is linked to battle and strength, as it was the name of one of the Valkyries. In Old Norse the word hilda is a noun used to denote "battle". And it was the name of one of our grandmothers, mother of 6 children, whom she could not take care of. Now, we use the strength of her name, in her honor and her story as inspiration to do what we love most.
Passionate. Of authenticity and of all stories that convey feeling, and of life. Kindness is the rudder she uses as a guide.
Empathetic. Hilda likes to listen and then tell stories. Harmony and aesthetics are the sails she uses to propel herself.
Committed. Confidence and simplicity are the anchor that makes it stand firm to its essence.
Hilda presents herself as a communications agency in general and as a creator of relationships between brands and people in particular.
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